City of Sex by Igor de Vetyemy
The Brazilian Exhibition as part of the LFA will take place at Galeria 32, the Brazilian Embassy’s exhibition space.
The exhibition will run from 20 June to 20 July 2008, and throughout its duration the exhibition, as well as the orientation of its design in relation to the displayed objects – physical models and installations – will propose a temporary modification of the gallery’s exhibition space.
Cru:Raw
The Brazilian proposal for the exhibition seeks to explore the main theme Fresh! interpreted as “Raw”, in Brazilian architecture interpreted as non-diluted, non-processed. The space will be open to buildings and spatial experiments daring to propose new visions, thus challenging the way Brazilians live today. Architects can propose social change through urban routes, interdisciplinary partnerships and still serve and communicate with the public. Change much like transformation is uncertain, sometimes unpredictable, however fundamentally they can encourage social progress. Just Like the ‘Parangole’ by Brazilian artist Helio Oiticica, the selected projects will present new urban scenarios, ambiguous solutions and invigorating new ideas.
The exhibition will present the vision for a new architecture imagined by young architects and also those who are experienced. The most important aspect to the participating architects will be the invitation to approach social and economical questions, guided not only by the demands of the market, but by those defining a new market, a more ethical and social one.
Consequently the exhibition will be presented less as a container for national architectural production, but as a portal for talented Brazilian architects, exhibiting what they have accomplished as well as their vision of a nearby future.
In a time when social and political participation is every day farther removed from contemporary architect’s agendas, the Exhibition at the Brazilian Embassy as part of the LFA opens up an essential space for debate.


